We Help Businesses Make Sense of Their Numbers

Since 2019, we've been working with finance teams across Bangkok to turn confusing budget reports into clear, actionable insights. Started by two finance professionals tired of spreadsheet chaos, we've grown into a team that actually understands what keeps CFOs up at night.

Financial analysis workspace showing budget tracking systems and deviation reports

Our Beginning

Started With a Frustration

Back in early 2019, Thaksin Rattanakorn and I were sitting in yet another budget meeting where nobody could explain why marketing had overspent by 40%. The reports existed, sure. But they were buried in seventeen tabs across five different files.

We spent that entire weekend building a simple tool to track where money actually went versus where we planned it to go. Word got around. By mid-2020, three other companies asked if we could do the same for them.

That's when we realized this wasn't just our problem.

What Drives Us

The Things We Actually Care About

Honest Numbers

We don't massage data to look better. If your budget's off by 30%, we tell you it's off by 30%. Then we help you figure out why and what to do about it.

Speed Matters

Month-end closes are stressful enough. Our analysis typically lands in your inbox within 48 hours of receiving your data. Sometimes faster if you need it urgently.

Plain Language

Finance jargon doesn't help anyone. We write reports that your marketing team, operations folks, and even the summer intern can understand and act on.

The People Behind It

Meet Two of Our Team

We're a team of eleven now, but these two have been here since the beginning and still work directly with most of our clients.

Thaksin Rattanakorn

Co-founder & Lead Analyst

Spent eight years at a large manufacturing firm before starting download-flow. Still drinks too much coffee and somehow remembers every client's fiscal year-end date.

Kasem Phongsuwan

Senior Budget Specialist

Joined us in 2021 after working in retail finance. Has an uncanny ability to spot spending patterns nobody else notices. Probably should've been a detective.

How We Work

No Magic, Just Process

People sometimes expect fancy AI algorithms or complex predictive models. What we actually do is more straightforward than that, and honestly more useful for most businesses.

We compare what you planned to spend against what you actually spent. Then we dig into the differences that matter, ignore the noise, and help you understand what's happening.

We review your data for obvious errors before analysis begins
Category-by-category breakdown shows exactly where deviations occur
Context matters: we flag both concerning overruns and beneficial underspends
Month-over-month trends help spot developing patterns early

Budget deviation analysis dashboard showing spending trends and variance reports

Our Journey

How We Got Here

March 2019

First Client Beyond Ourselves

A mid-sized logistics company became our first paying client. Their finance director had seen our internal tool at a conference and asked if we'd analyze their Q1 numbers. We charged embarrassingly little but learned a ton.

November 2020

Hired Our First Team Member

Brought on Kasem after we realized two people couldn't handle twelve clients. Best decision we made. He immediately found issues in our own processes we'd been too close to see.

June 2022

Moved to Dedicated Office

Finally stopped working from Thaksin's apartment. Got proper office space in Yan Nawa. The conference room whiteboard is constantly covered in budget variance charts.

February 2024

Reached 50 Active Clients

Hit a milestone we honestly never expected when we started. Companies range from 20-person startups to organizations with 500+ employees. Each one teaches us something new about budget management.

Today

Still Learning

Every month brings different budget challenges. Supply chain disruptions, unexpected market shifts, rapid growth phases. We've gotten better at spotting patterns, but we're still figuring things out alongside our clients.

Financial consultation session with budget reports and variance analysis documentation

Working Together

What Working With Us Looks Like

Most of our clients start with a three-month trial to see if our analysis actually helps their decision-making. About 80% stick around after that.

You send us your budget data and actual spending figures each month. We typically need budget line items, actual expenses, and any major one-time events you want us to account for. Format doesn't matter much; we've worked with everything from pristine CSV exports to slightly chaotic Excel files.

Within two business days, you get a detailed report showing where spending diverged from plans and why it might matter. We also include a recorded video walkthrough explaining the findings, because sometimes reading a 12-page report at 8pm isn't what you need.

If you want to discuss findings or need clarification on anything, we schedule calls as needed. Some clients talk to us weekly. Others just want the reports and reach out quarterly. Both approaches work fine.